The 8 X Jeff Koons marks a formative moment in BMW’s innovative M division, presenting a fully custom 8 Series Gran Coupe envisioned in Koon’s iconoclastic eye. Jeff Koons and the German manufacturer join under a unified vision, one emblematic of Koons’ idiosyncratic presence and output in the artworld. Koons has deconstructed America’s relationship with consumerism and materialism throughout his career, often using eerily disembodied objects to communicate the visual excess of modern culture. Following in theme with his work’s discipline, Koons finds a mobile canvas for his next display of Americana-style iconography.
