Today Daei owns his own football jersey manufacturing company, making jerseys for Iranian Premiership clubs, 2nd Division clubs world-wide and for the national team. He has made very significant charitable donations and has made appearances in charitable football matches world-wide (featuring in the World vs. Bosnia match with Roberto Baggio and other football legends. Just recently he appeared in a UNICEF commercial with superstar David Beckham and Madeline Albright. Today Ali Daei has joined the exclusive circle of players with a Century of Caps.