Over time, our approach to choosing the perfect watch has changed a great deal. Once upon a time, it was an object that would accompany us for a lifetime, that would perhaps remain the only one we owned. Today, instead, we often tend to differentiate. Maybe, for some important milestone in our lives – graduation, wedding, anniversaries or “round” birthdays – we have been given the precious and classic watch. But then life changes, and tastes and lifestyle needs change as well. And we’d like to have a few more options: a more casual watch for everyday, or even for traveling. Or, a fashionable watch with a design that matches our tastes.