More than do men, women not only know the power of colour, but will very often accessorise accordingly. The colour of a watch can be very important for the wearer. For example, and almost paradoxically, a white watch may look better on a woman with a fair skin-complexion or on one who often wears light-colored clothing. Black watches, on the other hand, complement darker coloured (or tanned) skin, as well as women with bolder physical features. A more neutral tone, such as silver or beige, can go well with a variety of different skin tones and physical characteristics of women. Gold and platinum also tend to be quite versatile in this regard - which is just as well, given how many expensive watches come in those colours! These colours, however, do tend to be more subtle and demure than do the more ‘extreme’ colours like black and white, not to mention even more vibrant colours such as red, pink and blue. Colour is very personal, even emotional and mood-related - something of which many women are well aware.
