A comparable practise in another industry is that of so-called “Concept Cars” created by car manufacturers. Like high fashion, these cars are generally designed more to both grab the press’s attention and within the industry to showcase things like a new manufacturing technique, material, or feature, rather than the company actually having any plans to manufacture and sell the car shown. But, again as with high fashion, elements from these concept cars are occasionally integrated into more toned down cars later available for sale to the public.
