Even though the official ideology encouraged asceticism, many Soviet citizens craved luxurious material goods that were scarce.Those living in communal apartments dreamed of moving into their own apartments that they would not need to share with others. This particular problem was partially resolved when Nikita Khrushchev launched the mass construction of affordable houses, later known as ‘khrushchyovkas’.Yet, many material benefits remained scarce and unattainable for most citizens of the USSR. Cars, vacation vouchers, trips abroad, and scarce foreign goods were objects of intense desire of ordinary Soviet people.
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