By 1991 she had scored 21 top ten hits in the United States and sold some 70 million albums internationally, generating $1.2 billion in sales. Committed to controlling her image and career herself, Madonna became the head of Maverick, a subsidiary of Time Warner created by the entertainment giant as part of a $60 million deal with the performer. Her success signaled a clear message of financial control to other women in the industry, but in terms of image she was a more ambivalent role model.