Get inspiration from other beauty gurus. Even if you've always watched beauty videos, now's the time to really dig in—think of it as research. Make notes on things you do and don't like, and try to figure out what you would do better.
- Ask yourself whether there's anything that you're really good at that no one else is doing right now. That can help you identify gaps where you could really shine. You might also look for outdated tutorials—think about how you would make them new.
- Paying attention to what types of videos you really love can help you narrow down your own style.