For instance, if your focus is on work-ready looks, you might pick a brand name like, "Daytime Glam with Jessi."
Consider creating a logo and a banner featuring your brand name, as well. If you're not great with graphic design, consider hiring a freelance artist from a site like Fiverr, Toptal, or Upwork.
Be consistent with your branding—if you use a logo, for example, make sure you use it on all of your social media channels. That will make it easier for viewers to recognize you.