The word document should have margins set to 1" on all four of its sides and have a font style Times New Roman with a size between 10 and 12 inches. Set the justification to the left.
Focus on what you think is critical that the judges know about your platform and why it’s necessary that you are the person who does the job and promotes the issue.
Also consider elaborating on a plan on creating awareness of the platform, your marketing strategy, media plans, and/or the way you will change behaviors regarding the issue.