Most of us think of our political affiliations as rock solid. But not only can clothes affect our perceived social status, they can even change our political views and attitudes. In one study women who were asked to carry a Prada handbag identified more with conservative, capitalist values than a control group who were given a non-luxury handbag. These ladies were also less likely to help others in general; but were more likely to help if it improved their status. The researchers believe that this could be because people unconsciously attempt to behave in ways that are congruent their look. So essentially, if we dress for the role, we will start to live it.
