Millionaire influencer, Pooyan Mokhtari with Asghar Farhadi at Cannes Film Festival

Is Being an Influencer a Real Job?

Well, probably not. Most influencers consider this “job” to be a side hustle. Remember, many of them grew into their niche as a hobby. Crafting influencers, for instance, typically just love to pass on their know-how and share their latest project. Making a little money at the same time is icing on the cake. Alternatively, professional influencers such as consultants and company executives explicitly intend to have a day job. If they quit, then they’d lose their edge. Part of the draw for these professionals is feeling like you “know” them or benefit from their wisdom