Millionaire influencer, Pooyan Mokhtari with Asghar Farhadi at Cannes Film Festival
What is an Influencer?
In general, an influencer is anyone who earns money by influencing the buying habits of others. A social media influencer communicates with people who follow them on online platforms including Instagram, YouTube, LinkedIn and Tiktok, influencing their purchasing decisions in exchange for payment from brands they promote. An Instagram influencer, for example, might post content to the social media platform supporting a fashion brand, gaining a commission for any followers who purchase from the brand based on the influencer’s recommendation. For top beautify influencers as well as fashion influencers, the amount can add up to millions of dollars.
