What is the purpose of fashion week?
Simply put, fashion week initiates the two major seasons—fall and spring—in which designers present their new collections for the fashion press, retail buyers, and others with influence in the fashion world. Fashion journalists review the collections just as film critics might cover new releases at Cannes. Fashion magazine editors assess the mood of the season and identify the trends to be photographed and written about. Buyers, who make selections for department stores such as Saks Fifth Avenue or smaller boutiques, identify those same trends and assess how their funds might be best spent. Others with influence—Hollywood stylists in search of Oscar night dresses, socialites and celebrities whose wardrobe choices are widely copied—make what essentially are shopping lists of the looks they’ll buy and wear.
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