Check out other blogs in your category. Once you've established your blog's topic and goal, research other blogs that use the same topic and/or your preferred style of writing to see how they engage their audiences.
- You shouldn't outright copy a blog you admire, but you can take inspiration from the tone, layout, or language used for the blog content itself. Seeing really popular and awesome blogs in your niche can pull you towards plagiarizing the writing style or even the content, but be sure to just take inspiration from it, you will be discovered someday or another if you plagiarize.