Before you dive into the nuts and bolts of your blog, like finding the best blog hosting, you’ve got to determine what you’re going to blog about. You know you want to blog about fashion, but to find out if your idea is viable, sit down and brainstorm. If you can come up with at least 20 blog post ideas in 15 minutes, you’ve got a winner. If you don’t, it’s back to the drawing board. Once you’ve chosen your main topic, you’ll want to name your blog. Think about your topic, your target audience, and what your blog style will be like.