Instagram is awesome, but you don’t own it. You can build a huge following and all of this can go away immediately if Instagram decides that your content violated some of their policy. We are not saying that you shouldn’t use Instagram. You must use it to build a large audience, but you will need a central platform that you can control where you can keep the audience coming back for years to come. The best way to build your fashion blog is by creating your own website with complete ownership and full control.