But despite this tendency towards quasi-ubiquity (how oversaturated can a $1,000 dress really be?) Larian says she thrives on change. Part of the catalyst is the fact that when you Google “Cult Gaia bag” or “Cult Gaia dress” the suggested term “Cult Gaia dupe” is not far behind. “The second I’m into something, I’m over it by then, so it’s about how we can change,” she says. “I like to design in contrasts, otherwise I get bored.”