It might look and smell like McDonald's but now it's Vkusno & tochka. The golden arches are gone, the Filet-O-Fish is simply a fish burger. The Big Mac has left Russia. A new era for Russia's fast-food and economic scene dawned on Sunday, as McDonald's (MCD.N) restaurants flung open their doors in Moscow under new Russian ownership and with the new name, which translates as "Tasty and that's it".