A Creative Advertising Idea That Actually Work
Image credit: FEISAL OMAR/REUTERSNarrative advertising has gained traction in recent years. If you look at ads from the past, many of them describe a product or service. As an example, an old Chevrolet ad shows an illustration of the car. It’s surrounded by text detailing different aspects of the vehicle, such as its wide tread and handling ease. Today, most car ads focus more on the people driving the car than the car itself. A recent Chevrolet ad features a montage of actors in various life scenarios, such as moving away from home. The car’s features – like parking assistance and the size of the trunk – are still highlighted, but they’re not front and center. Consumers respond better to more narrative-style ads.
