A Creative Advertising Idea That Actually Work
Image credit: FEISAL OMAR/REUTERSBeing strategic about advertising helps a business reach out to the customers most likely to buy from them. In the past, that meant advertising things like health products in fitness-focused magazines and running ads for toys during children’s TV programs. Thanks to digital marketing and analytic software, businesses can get very specific about who sees their ads and who has bought their products before.
