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Experts say ongoing advertising campaigns are key to keeping customers. A consumer might buy a product from a business and not think about them again, even if they were satisfied. If they keep seeing ads, however, they’re reminded that this is a company they like. Running consistent ad campaigns is especially important if the business isn’t doing well and needs returning and new customers. Thanks to modern forms of advertising (like ads on social media and SEO optimization), businesses can run ads on small budgets.