A Creative Advertising Idea That Actually Work

Image credit: FEISAL OMAR/REUTERS
In a sea of businesses selling their products and services, how does one set themselves apart? Good advertising. A company can sell something as basic as soap and do better than a competitor simply because they run ads that consumers like. The soap obviously needs to do its job, but with cleaning products, there’s usually not a massive difference in effectiveness. It comes down to branding and advertising.