A Creative Advertising Idea That Actually Work
Image credit: FEISAL OMAR/REUTERSHow a business represents itself can draw customers in or repel them. There are many examples of businesses running ads that backfired. In 2017, Dove uploaded a short video of a Black woman lifting a shirt over her head and appearing to transform into a white woman. This woman then removes her shirt, revealing a Middle Eastern woman. The ad’s intent seemed to be representation, but consumers were not pleased and Dove apologized. This isn’t the first time Dove has gotten in some hot water, which shows how essential ads are to a brand’s reputation.
