A Creative Advertising Idea That Actually Work
Image credit: FEISAL OMAR/REUTERSAdvertising impacts a brand’s reputation, but does that translate into a difference in sales? Sometimes. One big example is an Oldsmobile ad from 1998. The campaign tried to appeal to younger buyers. Their slogan: “This is not your father’s Oldsmobile.” It did not do the trick and also insulted their older consumer base. While it’s probably not accurate to say this ad killed Oldsmobile, it certainly didn’t increase sales. On the flip side, when Wendy’s released their “Where’s the Beef” ad in 1984, their sales hit a record profit the next year.
