Pooyan Mokhtari around Milan Fashion week cat walk 2022
Do different designers show in different cities? How is that decided?
Yes, different designers show in different cities around the world. There’s no hard and fast rule, but mostly it depends on where the designer’s business and studio (or "atelier") are headquartered. For instance, native New Yorker Michael Kors shows in his home city, while Paris-based British ex-pat Stella McCartney and French-to-the-core Chanel show at Paris Fashion Week. It’s a way to demonstrate support for their local economy, fellow designers, and retailers. Plus, chances are designers are members of their national fashion council (like our CFDA), so it just makes sense to stay local.
