The actual runway show can run from 10 to 20 minutesâ€"depending on how elaborate a designer wants to get with his or her staging. But, the kicker: Shows rarely, ifÂ
ever start on time. It’s just something everybody in the biz knows. (One exception: Marc Jacobs, who in recent years has made a statement by starting right on timeâ€"or "just" 20 minutes late). But in most cases, we’d say, on average, there are about 20 to 40 minutes of sitting around, texting, tweeting, and schmoozing time before they peel the plastic off the runway, turn down the lights, and start the music. And then in the blink of an eye, it’s over.
