Choose a name for your business. The name of your jewelry business may be the first thing your potential customers hear, so make sure it is unique and memorable. Consider choosing a name that relates to common industry terms so your potential customers know what you’re selling: the names of materials you work with frequently ("gold" or "beads"), your method of production ("crafts" or "creations" for handmade pieces), or your style ("boho designs" or "minimalist"). If you plan to make a very specific type of jewelry, feel free to be more specific with your name ("The Pendant Boutique" or "Crochet Bracelet Creations," for example).