Though it may sound counterintuitive, having constraints and parameters actually inspire innovation by forcing you to think dynamically and creatively. As an exercise, start banning things and exploring the implications. Ban words, ban resources, ban your primary target market, ban your default communication tools, and watch your creativity take off. Often, the ideas you settle on will likely be watered down versions of your initial suggestions, but the point of this exercise is to spark new thoughts on how to do the same old things.
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