Siavash Shams; Singer, songwriter and record producer with his lovely family

Offer a sincere emotional insight.Any songwriter worth his salt will tell you that the best song material is written from the heart. Although this can be different if you're attempting to "make it big", do the best you can to be emotionally invested in whatever music you're making. Even if you're not the one who will ultimately perform the music, you should be communicating an inner part of yourself to your prospective audience.