There is no prior connection between these parents and the movie industry, and the independent Classification and Rating Administration employ them. Although there is no exact method for determining whether a film has met its audience expectations, critics’ scores are useful for marketing purposes. Sites like Rotten Tomatoes collect critics’ scores and often give a movie a grade. But figuring out what a film’s audience would actually think about a film is much more difficult. Film marketers use a couple of methods to measure the audience’s opinions.
