Their methodology is compiled by collecting geotagged tweets mentioning various billionaires and sorted by location. They then used an AI “sentiment detector” to determine whether each entry was positive or negative. Perhaps surprisingly, British business magnate Richard Branson has been considered the most beloved billionaire in the United States, although he is not the most popular in most states. Elon Musk is considered the most loved in 12 states, with Jeff Bezos in second with 10 and Bill Gates in third with seven.