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First, know that students realize cheating is wrong—they simply see themselves as moral in spite of it. “They cheat just enough to maintain a self-concept as honest people. They make their behavior an exception to a general rule,” said Dr. David Rettinger, professor at the University of Mary Washington and executive director of the Center for Honor, Leadership, and Service, a campus organization dedicated to integrity. According to Rettinger and other researchers, students who cheat can still see themselves as principled people by rationalizing cheating for reasons they see as legitimate.