This was revealed from observations in an Italian restaurant: the larger a dining party, the more pastas and desserts each diner ordered. Social meals appear to make us hungrier, and it appears that we decide that we will indulge even before we order. Such observations led C Peter Herman, a food scientist, to propose his ‘feast hypothesis’: indulgence is part and parcel of social meals, and that we socialise partially so that we can all eat more without the guilt of overindulgence.