“When we consciously state our preferences for an ideal long-term partner, most of us say that traits, such as kindness, mutual affection, and intelligence, are more important than physical attractiveness,” she tells mbg. (According to research, altruism, in particular, is a compelling trait, particularly for women.) But in actuality, “physical attractiveness has a stronger impact on our dating decisions than factors such as personality or education.” This emphasis makes sense.