We tend to think of creativity as the ability to paint a stunning picture, write a bestselling book, design a beautiful building, or compose moving music. And that you are either born creative or not. But these ideas are myths. Natural talent is not the major component of creativity, so you don’t need innate talent in order to be creative. Most creative people will admit that their creativity is 10% talent and 90% hard work — the practicing and polishing of their skills. Albert Einstein took this a degree further, stating that “Genius is 1% talent and 99% hard work.”