Your business plan establishes how your gallery will get started, run its operations, market itself, and grow over time. Start with an executive summary of your gallery, including a summary of the rest of information in the plan and a brief description of your growth plan. Next, describe your business, including information like what type of art you will be focusing on, what market you hope to serve, and how you will carve out a niche among your competition. Include an analysis of your competitors and market.