Brides Today magazine's recent cover featuring gender non-conforming artist Alok Vaid Menon in a lehenga has stirred up controversy online. While some netizens have praised the cover for its inclusivity and representation, others have expressed disappointment and outrage, calling it a "woke" agenda. As it happens, the magazine has faced massive backlash, with social media users divided over the bold move. The incident thus highlights the ongoing conversation around gender norms and identity in society.