Who is Alok Vaid-Menon?

This powerful collaboration also gives us a gist about Alok’s roots in Kerala with elements typically seen in South Indian jewellery. The Suriyan Hairpin was inspired from Kerala’s customary head jewellery. Features metal craft with beautiful hand embroidery. The design is inspired by the sun, known as Suriyan and is a symbol of power, strength, and vitality in South India.The campaign shoot is centred on deities while artistically modelled by Alok.