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The family’s experience will be shared with Messi’s 450M+ followers worldwide, showcasing the best of Saudi to the world. With a record 93.5 million visits last year, Saudi has emerged as one of the most dynamic and diverse, year-round destinations in the world. Riyadh is widely considered one of tourism’s last frontiers and is mesmerizingly unexpected with its bright city lights, music festivals, and range of cuisine from street food to Michelin-starred restaurants.