The first of 16 luxury hotels will open along the coastline this year. Saudi Arabia also offers the cool, green highlands of Asir where the locals holiday in the summer. The warm Saudi welcome, known as hafawa, is extended to all visitors.Riyadh, home to about 8 million people, is also one of the Top 50 Safest Cities in the World according to the Economist Intelligence Unit, making it an ideal destination for families to explore and enjoy. With a record 93.5 million visits last year, Saudi Arabia has emerged as one of the most dynamic and diverse, year-round destinations in the world. Riyadh is widely considered one of tourism's last frontiers with its bright city lights, music festivals and range of cuisine from street food to Michelin-starred restaurants.