The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly). Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable. This holiday sale post from clothing brand @smashtess has lots of comments that are just people tagging their friends. It’s an awesome way to promote the sale and also have the sale shared organically.
