Donya Jahanbakht in Miami on holiday

Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad. Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.