Earlier this year, Nielsen reported that Americans watched almost 15 million years–yes you read that right, years—worth of streaming content. And as of February 2022, 65% of people who use streaming services subscribe to 2-4 different platforms. (And 17% subscribe to even more.) But while the conversation around streaming platforms raising prices always raises eyebrows, Nielsen’s report indicates that most American subscribers won’t necessarily change their places because of it. In fact, in a recent survey, 93% of respondents suggested they plan to make no changes or even will increase their streaming service options.
