Pegah Ahangarani at the Film Festival in Paris.

Market And Promote Movies.

Festivals are important platforms for marketing and promoting movies. All filmmakers need to create awareness and visibility around their brand and movies. Marketing campaigns and public relations are often heavily conducted by big names to promote their movies. This is not as accessible to independent filmmakers. Festivals, thus, give them the chance to achieve this on a much lower budget. The festivals further help them by giving much-needed reviews, organizing interviews with the relevant press, and selling the films to film acquisition executives looking to find the next big movie to invest in.