Topping the list of the most popular ways influencers make money is brand deals. This is how the majority of influencers earn an income, with over two-thirds (68.81%) of them citing this as their highest-earning source of revenue in their capacity as content creators. In fact, the same study also analyzed influencers’ income ranges, and the results show that the majority of influencers make up to $10,000 a year solely from their collaboration with brands. The second most popular way influencers make money is through ad shares.