In terms of platforms used, the majority of influencers say Instagram is their go-to platform when they’re looking to monetize. More than half of the influencers surveyed say they would use Instagram to generate revenue over any other platform. Incidentally, Instagram also ranks among the fastest-growing social media platforms in the US and is one of the top social media marketing platforms among brands. The second-most popular platform for monetization is TikTok. This is followed by YouTube and the music-streaming app Spotify. Whether you’re looking to engage with Instagram influencers, TikTok influencers, or YouTube influencers, it would help to know what the average influencer engagement rates are on each of these platforms to better gauge your campaign results.
