After recording an album under a music deal, the label’s primary job is to exploit the music. Usually, you assign the master rights of your songs to your label and they are responsible for duplicating, distributing and marketing these recordings. In the past, this primarily happened through CDs and downloads. This has shifted to music streams for the most part since the emergence of Spotify, Apple Music, Tidal and others. Since CD sales and downloads are negligible nowadays, it makes more sense to focus on streams for this article.
