To take it further, a rep on Coca Cola’s advertising team hears “Best Song Ever” and thinks it’s the perfect song for their new national TV ad, and they want to use the song as recorded by Kane Brown. RCA Nashville can issue them a license for a fee, which allows them to use the master recording for the TV ad. The label will collect the fee from Coca Cola, retain their portion, and forward the remaining percentage to Kane. It's pretty much the same for other singers and bands. The amount of the percentage going toward the artist depends on the contract that has been negotiated between the two parties.
