The Importance of a Logo for a Business

A good logo design displays the overall essence of the business and is immediately recognizable, suggests Ready Artwork. It portrays a business that is positive, professional, stable and reliable. The logo promotes awareness of the company and allows the company to stand out from other similar companies. It presents the values and services of the business in a memorable visual image. In essence, when someone sees the company logo, it should conjure up the appropriate feelings about the business or its products or services. For example, when someone sees the ADT logo, it should make them think of or feel safety or security. When someone sees the Disney logo, they should feel whimsical and fun.